Kenoma shows Indian D2C brands what's actually left after returns, RTO and ad spend — not what the dashboard says.
Every founder knows this feeling. Kenoma exists to close that gap — down to the last rupee.
Kenoma doesn't just show you a number. It tells you which parts of your business are working, and which ones are quietly costing you.
No more guessing which lever to pull — see it laid out, updated as your data comes in.
Kenoma waits to see what actually stuck — then tells you the truth about your margin.
Link Shopify, Meta Ads and Razorpay. A few minutes, no code.
We account for RTO, returns and COD leakage against what really happened.
One number that matters: your true contribution margin, live.
Shopify counts an order as revenue the second checkout completes. COD cancellations, RTOs, and returns haven't happened yet. For a mostly-COD brand, that gap between "placed" and "paid" can be the difference between a healthy month and a losing one — and it's invisible until reconciliation happens.
Courier APIs are built around the shipment, not your P&L — they rarely capture the reverse leg or product write-offs cleanly. Kenoma uses your actual logistics CSV so RTO cost is modeled per order, not estimated.
Every calculation in Kenoma — CAC, ROAS, contribution margin — is built on true revenue: orders that were actually delivered and paid for, not orders that were merely placed.
Gross revenue, true revenue, contribution margin, true ROAS, and RTO cost — updated as your data reconciles, so you always know what you actually kept.
A taste of the dashboard. Drag any input and everything recalculates instantly — the same math Kenoma runs on your real data.
Simplified assumptions for the demo — product cost 40% of AOV, ₹80 shipping per delivered order, ₹120 per RTO. The live product uses your actual costs.
Short, practical writing for founders who want the number under the number.
We're onboarding a handful of D2C brands directly, at a founding price. Just your Shopify store.
Tell us about your brand and Shopify store — we'll reach out within 48 hours to get you connected.
Request beta access →Opens a short form in a new tab · takes about a minute